Members: USC Marshall Business School
Eva Büchel
Research: I focus on the psychological processes that shape consumer judgments, decisions and behaviors.
Peter Carnevale
Stephan (Steve) Carney
Research: Psychological underpinnings of consumer decision making and the factors that undermine consumers’ ability to make the best decisions for themselves and others.
Tom Y. Chang
Research: Behavioral Finance and Economics
Kristin Diehl
Research: I am interested in: 1) how consumers search for and use information when search costs are low, assortments are large, and recommendation tools may be available. 2) how people anticipate, experience, and remember events that unfold over time and during which technologies (e.g., camera phones) play a role.
Cary Frydman
Linda Hagen
Elizabeth Nell Hannan
Norbert Schwarz
Research: I study the interplay of feeling and thinking in judgment and decision making, including public opinion, consumer behavior, and well-being.
Arianna Uhalde
Gülden Űlkümen
Research: Impact of uncertainty on decision making, and consumer financial decision making, specifically budgeting and savings decisions.
Wendy Wood
Research: What are habits, and why do people find it so difficult to change them?
